PCB fails to get sponsors; team kits to feature logo of Afridi’s foundation

PCB is still hopeful of getting a new sponsor for their team before the commencement of the England series

The Pakistan cricket team, which is currently in England to play three Tests and as many T20Is in August and September, has no logo on its training kits. Sources said the Pakistan Cricket Board (PCB) is currently struggling to find a sponsor for the side.

The PCB’s last sponsorship contract, with a beverage company, has already expired and only one company has shown interest during the recent bidding process.

Amid such a scenario, Azhar Ali & Co. are set to feature the logo of former skipper Shahid Afridi’s foundation on their kits.

Also read: PCB: 7 more cricketers test positive for COVID ahead of England tour

“We’re delighted that the @SAFoundationN logo will be featured on the Pakistan playing kits, since we are charity partners to @TheRealPCB. Thanking #WasimKhan & the PCB for their continued support & wishing our boys all the very best with the tour #HopeNotOut,” Afridi tweeted.

After PCB’s deal with the beverage-maker expired, it did invite new bids but was taken aback when no new bidder came. Other than a bid from the previous sponsor, the board failed to get a single brand interested in the national team’s sponsorship rights. The only bid that came was also 35 to 40% lower than the previous deal.

Also read: Cricketers in India condemn Afridi’s comments on PM Modi

PCB’s marketing department has been struggling quite a bit to get money into the board. In fact, as things stand, the PCB will have to bear the expenses of its domestic teams and tournaments itself as the marketing team has failed to get a sponsor.

The coronavirus pandemic is said to be a big issue for the lack of interest from companies.

Prior to Pakistan’s series, the England-West Indies Test series is set to mark the resumption of the sport after the coronavirus pandemic forced the shut down of almost all cricketing activities around the world.

PCB is still hopeful of getting a new sponsor for their team before the commencement of the England series.

Sirf News Network

By Sirf News Network


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