In the series of a nationwide debate on the alleged nepotism in the Hindi film industry following the mysterious death of Bollywood actor Sushant Singh Rajput, a recent study has revealed that on 14 June, the day actor reported to have committed suicide, and 15 June, searches with the keywords ‘nepotism in Bollywood’ spiked by almost 2,000%.
The study by SEMrush tracked how often the word ‘nepotism’ was searched from May 2019 to June 2020. It shows that during this period, it was searched an average of 62,458 times each month.
Not all who search for the word ‘nepotism’ may be looking for Bollywood results, though. Nepotism is a widely used word. The practice of favouring insiders ― if not the kin ― is standard in every industry. However, those who do searches using the keywords ‘nepotism in Bollywood’ are trying to link nepotism to the film industry.
The study shows these searches spiked dramatically after Sushant’s sudden death. Following the spike, there was a dramatic fall in the number of times the keyword ‘nepotism in Bollywood’ was searched. On 15 and 16 June, the number of times this keyword was searched fell to only 153% higher than average.
The study tracked data also on Twitter to understand what impact Sushant’s suicide had on the microblogging site and found a massive surge in the number of times tweets were added to #NepotismBollywood, #BollywoodBlockedSushant, #JusticeForSushantRajput, and #KaranJoharIsBULLY.
By the end of 17 June, the total number of tweets on #NepotismBollywood, #BollywoodBlockedSushant, #JusticeForSushantSinghRajput, and KaranJoharIsBULLY stood at 3,961, 10,520, 36,292, and 10,230, respectively.
In contrast, on 14 June, the number of tweets made under each hashtag was just 1, 0, 32, and 0, respectively. The study highlights that many feel the film industry is tilted in favour of insiders.
Speaking about the results of the study, Head of Communications at SEMrush Fernando Angulo said, “Our study should serve as a caution to Bollywood. Many who love its movies secretly aspire to stardom, when these aspiring stars feel they have no chance of realising their hidden ambitions, their enthusiasm for Bollywood’s fare may wane. For Bollywood to be seen in the best possible light, it must not allow for a repeat of what happened to Sushant. It should give outsiders who are talented the same chance as that given to insiders. When the masses see that outsiders with no links to the movie industry are making it big, they will view Bollywood’s productions in a more favourable light. As a result, the receipts earned by the box office will increase.”
Karan Johar unfollow Alia Bhatt, Varun Dhawan on Twitter
The word nepotism for the first time became popular when Kangana Ranaut came on Koffee With Karan and said that Karan Johar is the ‘flagbearer of nepotism’ in the industry.
Ever since then, a lot of blame game has happened and Karan has had to go through a lot. From losing Instagram followers in lakhs to having a legal case against him, he’s having a tough time. And now his latest antic seems to have surprised everyone.
We have observed that Karan Johar is now following only 8 accounts on his Twitter. Those four accounts don’t include his closest people, the likes of Alia Bhatt, Varun Dhawan, Arjun Kapoor, Twinkle Khanna and others. Out of the 8 accounts, 3 are of actors, Shah Rukh Khan, Akshay Kumar, and Amitabh Bachchan while the fourth one is of PM Modi. The rest of the 4 accounts are of Dharma Productions. It is believed that Karan was earlier following these above mention accounts.