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Bank of Baroda signs ‘Preferred Financier’ MoU with Maruti Suzuki India Ltd

This partnership for Bank of Baroda with a Maruti Suzuki allows it to provide more comprehensive financing opportunities for both dealers and consumers

New Delhi/Mumbai: Bank of Baroda, one of India’s largest public sector bank, has announced the signing of a Preferred Financier Memorandum of Understanding (MoU) with Maruti Suzuki India Limited, the country’s largest passenger vehicle manufacturer.

The document was signed between PS Jayakumar, MD & CEO, Bank of Baroda and Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Ltd.

This partnership for Bank of Baroda with a Maruti Suzuki allows it to provide more comprehensive financing opportunities for both dealers and consumers, further enhancing its presence across the network of Maruti Suzuki India Ltd. The Dealer financing will be done as per the bank’s existing product program of Supply Chain Finance.

Sharing his thoughts on the alliance, PS Jayakumar, MD & CEO, Bank of Baroda said, “We are delighted to be associated with India’s largest passenger vehicle manufacturer- Maruti Suzuki India Limited. Given the huge potential available in the auto loan/commercial finance segment, we are hopeful that this agreement strengthens our presence in these segments and increases market penetration for Maruti Suzuki in India.”

Commenting on the alliance, Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Ltd. said, “We are confident that this collaboration with India’s one of the largest public sector bank will offer new-age banking and finance solutions for both our customers and dealer partners. At Maruti Suzuki, we always strive to deliver the best customer experience and this new collaboration will help us in ensuring the same. I’m sure all our customers and dealer partners will take benefit of this new alliance.”

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By Shri Ram Shaw

Journalist who has worked with Amar Ujala, Akhbar-e-Mashriq, Zee News, The Times of India, Rajasthan Patrika, Hindusthan Samachar